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Real-time marketing & PR : how to instantly engage your market, connect with customers, and create products that grow your business now /
Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to m...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
Ã2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Wake up, it & rsquo;s revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It & rsquo;s a real-time world now, and if you & rsquo;re not engaged, then you & rsquo;re on your way to marketplace irrelevance. & ldquo;Real time & rdquo; means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It & rsquo;s when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And i. |
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| Descripción Física: | 1 online resource (xi, 244 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470645956 0470645954 9780470930175 0470930179 9780470930236 0470930233 9780470930243 0470930241 9781118266144 1118266145 9781118266168 1118266161 |