Recruiting with Social Media: Social Media's Impact on Recruitment and HR /

The power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/transfer inside a company and externally with suppliers and custom...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Raj Anand
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Que, 2010.
Temas:
Employees > Recruiting.
Social media.
Social Media
Personnel > Recrutement.
Médias sociaux.
social media.
Electronic resource.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover13;
  • Table of Contents
  • 1 Setting the Scene
  • What Is the Shift, and How Is It Affecting Recruitment?
  • Evolution of Social Media
  • Rise of Social Networking
  • Recapping Social Media Tools
  • What Is Digital?
  • How Does Social Media Fit in Digital?
  • Video Social Media
  • Picture Social Media
  • Blogging and Social Media
  • Emerging Social Networking Tools
  • Social Medias Role in Recruitment and HR
  • Sell More
  • Increase Awareness
  • Increase Efficiency
  • Decrease Costs
  • Summary
  • 2 Understanding Social Media and Technology
  • Technologies and Platforms Making Waves
  • HTML
  • XML
  • RSS
  • JavaScript
  • Widgets
  • API
  • Integrating Social Media Campaign
  • Mobile Platforms
  • Value of Interaction
  • Using Email as an Application
  • Trendsetters and Successful Companies
  • Summary
  • 3 Tracking, Measuring, and Understanding the Impact of Integrated Social Media Campaigns
  • What to Track?
  • Twitter Measurement
  • Group Management
  • How to Measure It
  • Understanding Your Audience
  • Further Ways to Understand Your Audience
  • Google Analytics
  • Social Web Analysis
  • Introduction to the Concept of an Integrated Campaign
  • Challenges of Integrated Campaigns
  • Summary
  • 4 Social Medias Impact on Search and Advertising
  • Social Media and Maximizing Search Engine8211;Related Marketing
  • Google Approach
  • Understanding a Search Engine
  • Relevant Content Is King
  • Misleading Search Engines
  • Search Engines and Awareness on the Web
  • The New Genre of Search Engines
  • Real-Time Search
  • Twitter
  • Social Media: The New Search Engines
  • Search for Sourcing
  • Optimizing Social Media Content
  • Facebook Public Profile
  • LinkedIn Public Profile
  • YouTube Public Profile
  • Twitter Public Profile
  • Self-Hosted Social Media
  • Balancing SEO with Brand Perception
  • Understanding Social Media Optimization (SMO)
  • Understanding Search in Social Media
  • Clear Message and Interaction Are Key
  • Social Media Advertising
  • Benefits of Social Media Advertising
  • Disadvantages of Social Media Advertising
  • Understanding Advertising Concepts
  • Buying Advertising on the Web
  • Social Media Advertising Platforms
  • Facebook Advertising
  • LinkedIn DirectAds
  • Summary
  • 5 Social Media for Talent Acquisition and Retention
  • Acquisition
  • Approaches to Acquisition
  • Branding
  • Acquisition Strategy
  • Retention and Development
  • Strategy
  • Technology
  • Summary
  • 6 Planning Innovation in Social Media
  • Why Social Media and Innovation?
  • Responsibility for Innovation
  • Public or Private Innovation?
  • Manageable Routine to Innovation
  • Summary.

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