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Recruiting with Social Media: Social Media's Impact on Recruitment and HR /
The power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/transfer inside a company and externally with suppliers and custom...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Que,
2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Raj Anand. | |
| 245 | 1 | 0 | |a Recruiting with Social Media: Social Media's Impact on Recruitment and HR / |c Raj Anand. |
| 260 | |a [Place of publication not identified] : |b Que, |c 2010. | ||
| 300 | |a 1 online resource | ||
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| 505 | 0 | |a Cover13; -- Table of Contents -- 1 Setting the Scene -- What Is the Shift, and How Is It Affecting Recruitment? -- Evolution of Social Media -- Rise of Social Networking -- Recapping Social Media Tools -- What Is Digital? -- How Does Social Media Fit in Digital? -- Video Social Media -- Picture Social Media -- Blogging and Social Media -- Emerging Social Networking Tools -- Social Medias Role in Recruitment and HR -- Sell More -- Increase Awareness -- Increase Efficiency -- Decrease Costs -- Summary -- 2 Understanding Social Media and Technology -- Technologies and Platforms Making Waves -- HTML -- XML -- RSS -- JavaScript -- Widgets -- API -- Integrating Social Media Campaign -- Mobile Platforms -- Value of Interaction -- Using Email as an Application -- Trendsetters and Successful Companies -- Summary -- 3 Tracking, Measuring, and Understanding the Impact of Integrated Social Media Campaigns -- What to Track? -- Twitter Measurement -- Group Management -- How to Measure It -- Understanding Your Audience -- Further Ways to Understand Your Audience -- Google Analytics -- Social Web Analysis -- Introduction to the Concept of an Integrated Campaign -- Challenges of Integrated Campaigns -- Summary -- 4 Social Medias Impact on Search and Advertising -- Social Media and Maximizing Search Engine8211;Related Marketing -- Google Approach -- Understanding a Search Engine -- Relevant Content Is King -- Misleading Search Engines -- Search Engines and Awareness on the Web -- The New Genre of Search Engines -- Real-Time Search -- Twitter -- Social Media: The New Search Engines -- Search for Sourcing -- Optimizing Social Media Content -- Facebook Public Profile -- LinkedIn Public Profile -- YouTube Public Profile -- Twitter Public Profile -- Self-Hosted Social Media -- Balancing SEO with Brand Perception -- Understanding Social Media Optimization (SMO) -- Understanding Search in Social Media -- Clear Message and Interaction Are Key -- Social Media Advertising -- Benefits of Social Media Advertising -- Disadvantages of Social Media Advertising -- Understanding Advertising Concepts -- Buying Advertising on the Web -- Social Media Advertising Platforms -- Facebook Advertising -- LinkedIn DirectAds -- Summary -- 5 Social Media for Talent Acquisition and Retention -- Acquisition -- Approaches to Acquisition -- Branding -- Acquisition Strategy -- Retention and Development -- Strategy -- Technology -- Summary -- 6 Planning Innovation in Social Media -- Why Social Media and Innovation? -- Responsibility for Innovation -- Public or Private Innovation? -- Manageable Routine to Innovation -- Summary. | |
| 520 | |a The power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/transfer inside a company and externally with suppliers and customers. | ||
| 542 | |f Copyright © 2011 Pearson Education, Incorporated |g 2011 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Employees |x Recruiting. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Personnel |x Recrutement. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a Employees |x Recruiting. |2 fast |0 (OCoLC)fst00909181 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
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| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132119856/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 270082 | ||
| 994 | |a 92 |b IZTAP | ||