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Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /
A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2011.
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| Colección: | New rules of social media series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The case for content
- The content rules
- Insight inspires originality: who do you want to attract?
- Who are you?
- Reimagine: don't recycle: anatomy of a content circle of life
- Share or solve; don't shill
- Stoke the campfire
- Create wings and roots
- The care and feeding of fans
- Attention B2B companies: This is the chapter you are looking for
- A blog as a hub of your online content
- If webinars are awesome marketing tools, why do most of them suck?
- The single biggest secret to creating a compelling customer success story (Formerly known as a case study)
- From dumpy to sexy: a FAQs makeover
- Video: show me a story
- Podcasting: Is this thing on?
- Photographs: the power of pictures
- Reynolds Golf Academy: Greensboro, Georgia
- The Cool Beans Group: Greensboro, North Carolina
- U.S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia
- AskPatty.com, Inc.: Thousand Oaks, California
- Kadient: Lowell, Massachusetts
- HubSpot: Cambridge, Massachusetts
- Kodak: Rochester, New York
- Boeing Company: Chicago, Illinois
- Indium Corporation: Clinton, New York
- PinkStinks: London, England
- This isn't goodbye, and a gift for you.