Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /

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A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Handley, Ann
Otros Autores: Chapman, C. C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Colección:New rules of social media series.
Temas:
Internet marketing.
Social media.
Social Media
Marketing sur Internet.
Médias sociaux.
social media.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Social media
Social networking.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Handley, Ann. 
245 1 0 |a Content rules :  |b how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business /  |c by Ann Handley & C.C. Chapman. 
260 |a Hoboken, N.J. :  |b Wiley,  |c ©2011. 
300 |a 1 online resource (xxii, 282 pages) 
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490 1 |a New rules of social media series 
504 |a Includes bibliographical references and index. 
505 0 |a The case for content -- The content rules -- Insight inspires originality: who do you want to attract? -- Who are you? -- Reimagine: don't recycle: anatomy of a content circle of life -- Share or solve; don't shill -- Stoke the campfire -- Create wings and roots -- The care and feeding of fans -- Attention B2B companies: This is the chapter you are looking for -- A blog as a hub of your online content -- If webinars are awesome marketing tools, why do most of them suck? -- The single biggest secret to creating a compelling customer success story (Formerly known as a case study) -- From dumpy to sexy: a FAQs makeover -- Video: show me a story -- Podcasting: Is this thing on? -- Photographs: the power of pictures -- Reynolds Golf Academy: Greensboro, Georgia -- The Cool Beans Group: Greensboro, North Carolina -- U.S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia -- AskPatty.com, Inc.: Thousand Oaks, California -- Kadient: Lowell, Massachusetts -- HubSpot: Cambridge, Massachusetts -- Kodak: Rochester, New York -- Boeing Company: Chicago, Illinois -- Indium Corporation: Clinton, New York -- PinkStinks: London, England -- This isn't goodbye, and a gift for you. 
520 |a A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base. 
588 0 |a Print version record. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Internet marketing. 
650 0 |a Social media. 
650 2 |a Social Media 
650 6 |a Marketing sur Internet. 
650 6 |a Médias sociaux. 
650 7 |a social media.  |2 aat 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Telemarketing.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Multilevel.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Mail Order.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x Marketing  |x Direct.  |2 bisacsh 
650 7 |a BUSINESS & ECONOMICS  |x E-Commerce  |x Internet Marketing.  |2 bisacsh 
650 7 |a Internet marketing  |2 fast 
650 7 |a Social media  |2 fast 
650 7 |a Internet marketing.  |2 sears 
650 7 |a Social networking.  |2 sears 
700 1 |a Chapman, C. C. 
776 0 8 |i Print version:  |a Handley, Ann.  |t Content rules.  |d Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2010  |z 9780470648285  |w (OCoLC)635455491 
830 0 |a New rules of social media series. 
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