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The ultimate web marketing guide /
EVERYTHING YOU NEED TO KNOW ABOUT WEB, MOBILE, & SOCIAL MARKETING! Your expert, up-to-the-minute, A-Z reference & how-to guide Choose the right goals, media, & tools Plan, execute, measure, & optimize Avoid costly mistakes! Now, one amazing book brings together ALL the reliable, deta...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Indiana : London :
Que ; Pearson Education [distributor],
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- I. Web marketing 101 : Revisiting marketing fundamentals ; Understanding the components of web marketing
- II. Planning your online activities ; Integrating online and traditional marketing ; Online research and analysis ; Creating a web marketing plan
- III. Website presence ; Designing an effective website ; Creating a n ecommerce website ; Tracking website analytics
- IV. Search engine marketing : Understanding search engine marketing ; Essential search engine optimization ; Advanced SEO techniques ; Tracking search performance
- V. Online advertising : Understanding online advertising ; Pay-per-click advertising ; Display advertising ; Tracking ad performance
- VI. Email marketing : Understanding email marketing ; Building email mailing lists ; Developing an email marketing campaign ; Tracking email marketing performance
- VII. Blog marketing : Understanding blog marketing ; Creating a company or product blog ; Marketing to the blogosphere ; Tracking blog marketing performance
- VIII. Social media marketing : Understanding social media ; Participating in social networking ; Marketing on Facebook, MySpace, and twitter ; Tracking social media marketing performance
- IX. Online PR : Understanding online PR ; Developing new sources and techniques ; Creating an online press room ; Tracking online PR performance
- X. Multimedia marketing : Understanding multimedia marketing ; Podcast marketing ; Video marketing ; Tracking mutimedia marketing performance
- XI: Mobile marketing : Understanding mobile marketing ; Designing a mobile-friendly website ; Advertising on mobile devices ; Marketing via mobile apps ; Tracking mobile marketing performance
- XII Online marketing management : Managing your web marketing activities ; Looking to the future.