The Facebook era : tapping online social networks to market, sell, and innovate /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shih, Clara Chung-wai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Prentice Hall, [2010], ©2011.
Edición:2nd ed.
Temas:
Facebook (Electronic resource)
Business enterprises > Computer networks.
Online social networks.
Entreprises > Réseaux d'ordinateurs.
Réseaux sociaux (Internet)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The fourth revolution
  • The new social norms
  • How relationships and social capital are changing
  • Social networking across your organization
  • Sales in the facebook era
  • Customer service in the facebook era
  • Marketing in the facebook era
  • Innovation and collaboration in the facebook era
  • Recruiting in the facebook era
  • Step-by-step guide to social networking for business
  • How to : develop your facebook era plan and metrics
  • How to : build and manage relationships on the social web
  • How to : engage customers with facebook pages and twitter
  • How to : advertise and promote on the social web
  • Social networking strategy
  • Advice for small business
  • Advice for nonprofits, healthcare, education, and political campaigns
  • Corporate governance, strategy, and implementation
  • The future of social business.

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