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The Facebook era : tapping online social networks to market, sell, and innovate /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Shih, Clara Chung-wai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Prentice Hall, [2010], ©2011.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Shih, Clara Chung-wai. 
245 1 4 |a The Facebook era :  |b tapping online social networks to market, sell, and innovate /  |c Clara Shih. 
250 |a 2nd ed. 
260 |a Upper Saddle River, N.J. :  |b Prentice Hall,  |c [2010], ©2011. 
300 |a 1 online resource (xvi, 350 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
505 0 |a The fourth revolution -- The new social norms -- How relationships and social capital are changing -- Social networking across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook era -- Innovation and collaboration in the facebook era -- Recruiting in the facebook era -- Step-by-step guide to social networking for business -- How to : develop your facebook era plan and metrics -- How to : build and manage relationships on the social web -- How to : engage customers with facebook pages and twitter -- How to : advertise and promote on the social web -- Social networking strategy -- Advice for small business -- Advice for nonprofits, healthcare, education, and political campaigns -- Corporate governance, strategy, and implementation -- The future of social business. 
588 0 |a Print version record. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
630 0 0 |a Facebook (Electronic resource) 
630 0 7 |a Facebook (Electronic resource)  |2 fast  |0 (OCoLC)fst01781798 
650 0 |a Business enterprises  |x Computer networks. 
650 0 |a Online social networks. 
650 6 |a Entreprises  |x Réseaux d'ordinateurs. 
650 6 |a Réseaux sociaux (Internet) 
650 7 |a Business enterprises  |x Computer networks.  |2 fast  |0 (OCoLC)fst00842531 
650 7 |a Online social networks.  |2 fast  |0 (OCoLC)fst01741311 
776 0 8 |i Print version:  |a Shih, Clara Chung-wai.  |t Facebook era.  |d Upper Saddle River, NJ : Prentice Hall, ©2011  |z 9780137085125  |w (DLC) 2010017030  |w (OCoLC)503049553 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780132542470/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
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