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When the headline is you : an insider's guide to handling the media /
A former journalist's tips and guidance on how to deal with traditional online media. Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
2010.
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| Colección: | J-B international association of business communicators ;
10 |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | A former journalist's tips and guidance on how to deal with traditional online media. Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations. The book also reveals the lessons learned and the pitfalls to avoid by referencing actual news stories from around the world. |
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| Descripción Física: | 1 online resource (xiv, 229 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 207-213) and index. |
| ISBN: | 9780470875575 0470875577 9780470875599 0470875593 |