Socialnomics : how social media transforms the way we live and do business /

Mostrar otras versiones (2)

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategie...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Qualman, Erik, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Edición:Rev. and updated.
Temas:
Internet marketing.
Social media.
Social networks.
Electronic commerce.
Marketing sur Internet.
Médias sociaux.
Réseaux sociaux.
Commerce électronique.
social media.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic commerce
Internet marketing
Social media
Social networks
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction: It's a people-driven economy, stupid
  • Word of mouth goes world of mouth
  • Social media = preventative behavior
  • Social media = braggadocian behavior
  • Obama's success driven by social media
  • I care more about what my neighbor thinks than what Google thinks
  • Death of social schizophrenia
  • Winners and losers in a 140-character world
  • Next steps for companies and the "glass house generation"
  • Social media rolodex and resources
  • Other insights and FAQs
  • Socialnomics summary.

Ejemplares similares