Socialnomics : how social media transforms the way we live and do business /

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Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategie...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Qualman, Erik, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2011.
Edición:Rev. and updated.
Temas:
Internet marketing.
Social media.
Social networks.
Electronic commerce.
Marketing sur Internet.
Médias sociaux.
Réseaux sociaux.
Commerce électronique.
social media.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic commerce
Internet marketing
Social media
Social networks
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Descripción Física:1 online resource (xxiii, 296 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:9780470901205
0470901209
9780470901229
0470901225
9780470901212
0470901217

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