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Essential tools for operations management : tools, models and approaches for managers and consultants /

The third book in the Essential Tools For series ... on the topic of Operations Management. Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Burtonshaw-Gunn, Simon A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Wiley, 2010.
Colección:Essential tools resource.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The third book in the Essential Tools For series ... on the topic of Operations Management. Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product Development. It offers the business person and consultant the tools to help the business person define and control these areas within their business. Check out the new series website featuring sample chapters, tool of the month and solve your management problems by talking direct to the author.
Descripción Física:1 online resource (xviii, 146 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780470660362
0470660368
9781119206576
111920657X
0470661852
9780470661857
1282888811
9781282888814
9786612888816
6612888814