Marketing in the public sector : a roadmap for improved performance /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kotler, Philip
Otros Autores: Lee, Nancy, 1932-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : Wharton School Pub., ©2007.
Temas:
Ellipses-Marketing
Government productivity.
Public administration > Citizen participation.
Administrative agencies > Management.
Administrative agencies > Citizen participation.
Administration publique > Productivité.
Administration publique > Participation des citoyens.
Administration publique > Gestion.
POLITICAL SCIENCE > Public Affairs & Administration.
Administrative agencies > Citizen participation
Administrative agencies > Management
Government productivity
Public administration > Citizen participation
Öffentlicher Sektor
Öffentlicher Sektor > Marketing.
Öffentlicher Sektor > Effizienz.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs
  • Chapter 2. Understanding the marketing mindset
  • Chapter 3. Developing and enhancing popular programs and services
  • Chapter 4. Setting motivating prices, incentives, and disincentives
  • Chapter 5. Optimizing distribution channels
  • Chapter 6. Creating and maintaining a desired brand identity
  • Chapter 7. Communicating effectively with key publics
  • Chapter 8. Improving customer service and satisfaction
  • Chapter 9. Influencing positive public behaviors: social marketing
  • Chapter 10. Forming strategic partnerships
  • Chapter 11. Gathering citizen data, input, and feedback
  • Chapter 12. Monitoring and evaluating performance
  • Chapter 13. Developing a compelling marketing plan.

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