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|a dlr
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|a JF1525.P67
|b K68 2007
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|a UAMI
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| 100 |
1 |
|
|a Kotler, Philip.
|
| 245 |
1 |
0 |
|a Marketing in the public sector :
|b a roadmap for improved performance /
|c Philip Kotler, Nancy Lee.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b Wharton School Pub.,
|c ©2007.
|
| 300 |
|
|
|a 1 online resource (xv, 332 pages) :
|b illustrations
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
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|a computer
|b c
|2 rdamedia
|
| 338 |
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|a online resource
|b cr
|2 rdacarrier
|
| 504 |
|
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|a Includes bibliographical references (pages 291-308) and index.
|
| 505 |
0 |
|
|a Chapter 1. Improving public sector performance by seizing opportunities to meet citizen needs -- Chapter 2. Understanding the marketing mindset -- Chapter 3. Developing and enhancing popular programs and services -- Chapter 4. Setting motivating prices, incentives, and disincentives -- Chapter 5. Optimizing distribution channels -- Chapter 6. Creating and maintaining a desired brand identity -- Chapter 7. Communicating effectively with key publics -- Chapter 8. Improving customer service and satisfaction -- Chapter 9. Influencing positive public behaviors: social marketing -- Chapter 10. Forming strategic partnerships -- Chapter 11. Gathering citizen data, input, and feedback -- Chapter 12. Monitoring and evaluating performance -- Chapter 13. Developing a compelling marketing plan.
|
| 506 |
|
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|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
|
| 533 |
|
|
|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2010.
|5 MiAaHDL
|
| 538 |
|
|
|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
|5 MiAaHDL
|
| 583 |
1 |
|
|a digitized
|c 2010
|h HathiTrust Digital Library
|l committed to preserve
|2 pda
|5 MiAaHDL
|
| 588 |
0 |
|
|a Print version record.
|
| 590 |
|
|
|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
|
| 610 |
2 |
7 |
|a Ellipses-Marketing
|2 gnd
|
| 650 |
|
0 |
|a Government productivity.
|
| 650 |
|
0 |
|a Public administration
|x Citizen participation.
|
| 650 |
|
0 |
|a Administrative agencies
|x Management.
|
| 650 |
|
0 |
|a Administrative agencies
|x Citizen participation.
|
| 650 |
|
6 |
|a Administration publique
|x Productivité.
|
| 650 |
|
6 |
|a Administration publique
|x Participation des citoyens.
|
| 650 |
|
6 |
|a Administration publique
|x Gestion.
|
| 650 |
|
7 |
|a POLITICAL SCIENCE
|x Public Affairs & Administration.
|2 bisacsh
|
| 650 |
|
7 |
|a Administrative agencies
|x Citizen participation
|2 fast
|
| 650 |
|
7 |
|a Administrative agencies
|x Management
|2 fast
|
| 650 |
|
7 |
|a Government productivity
|2 fast
|
| 650 |
|
7 |
|a Public administration
|x Citizen participation
|2 fast
|
| 650 |
|
7 |
|a Öffentlicher Sektor
|2 gnd
|
| 650 |
|
7 |
|a Öffentlicher Sektor
|x Marketing.
|2 idsbb
|
| 650 |
|
7 |
|a Öffentlicher Sektor
|x Effizienz.
|2 idsbb
|
| 700 |
1 |
|
|a Lee, Nancy,
|d 1932-
|
| 776 |
0 |
8 |
|i Print version:
|a Kotler, Philip.
|t Marketing in the public sector.
|d Upper Saddle River, N.J. : Wharton School Pub., ©2007
|w (DLC) 2006015053
|w (OCoLC)69027652
|
| 856 |
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0 |
|u https://learning.oreilly.com/library/view/~/0131875159/?ar
|z Texto completo (Requiere registro previo con correo institucional)
|
| 938 |
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|b EBSC
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| 938 |
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|a ProQuest MyiLibrary Digital eBook Collection
|b IDEB
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