Emerging business online : global markets and the power of B2B internet marketing /

In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fawzy, Lara, 1981-
Otros Autores: Dworski, Lucas, 1980-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2011.
Temas:
Marketing > Developing countries.
Internet marketing > Developing countries.
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Internet marketing.
Marketing.
Developing countries.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Emerging markets
  • Business strategy
  • The Ebocube and business models
  • Marketing by the dashboard light
  • Managing customer relationships through the buying cycle
  • Campaign optimization, "Glocalization," and the power of email
  • Winning with webcasts, websites and more
  • Web banners and integrating offline channels into your ebocube strategy : "offline isn't dead!"
  • Marketing operations (mops).

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