Cargando…
Emerging business online : global markets and the power of B2B internet marketing /
In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FT Press,
©2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn682282017 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 100708s2011 njua ob 001 0 eng d | ||
| 010 | |a 2010028146 | ||
| 040 | |a CDX |b eng |e pn |c CDX |d OCLCQ |d UMI |d OCLCQ |d SFB |d IDEBK |d OCLCQ |d OCLCF |d OCLCQ |d YDX |d N$T |d OL$ |d VT2 |d RDF |d IAI |d OCLCO |d UKAHL |d OCLCQ | ||
| 019 | |a 699810082 |a 720823427 |a 1103258366 |a 1181903551 |a 1192340863 |a 1240531226 | ||
| 020 | |a 9780132311960 |q (electronic book) | ||
| 020 | |a 0132311968 |q (electronic book) | ||
| 020 | |z 9780137064410 |q (hardback) | ||
| 020 | |z 0137064411 |q (hardback) | ||
| 020 | |z 9780132311946 | ||
| 020 | |z 0132311941 | ||
| 020 | |z 9780132172974 | ||
| 024 | 8 | |a 9786612780561 | |
| 029 | 1 | |a AU@ |b 000046865273 | |
| 035 | |a (OCoLC)682282017 |z (OCoLC)699810082 |z (OCoLC)720823427 |z (OCoLC)1103258366 |z (OCoLC)1181903551 |z (OCoLC)1192340863 |z (OCoLC)1240531226 | ||
| 037 | |a 278056 |b MIL | ||
| 043 | |a d------ | ||
| 050 | 4 | |a HF5415.12.D44 |b F39 2011eb | |
| 072 | 7 | |a BUS |x 082000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 041000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 042000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 085000 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Fawzy, Lara, |d 1981- | |
| 245 | 1 | 0 | |a Emerging business online : |b global markets and the power of B2B internet marketing / |c Lara Fawzy and Lucas Dworski. |
| 260 | |a Upper Saddle River, N.J. : |b FT Press, |c ©2011. | ||
| 300 | |a 1 online resource (xi, 291 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 283-284) and index. | ||
| 505 | 0 | |a Introduction -- Emerging markets -- Business strategy -- The Ebocube and business models -- Marketing by the dashboard light -- Managing customer relationships through the buying cycle -- Campaign optimization, "Glocalization," and the power of email -- Winning with webcasts, websites and more -- Web banners and integrating offline channels into your ebocube strategy : "offline isn't dead!" -- Marketing operations (mops). | |
| 520 | |a In this first comprehensive guide to Internet B2B marketing in emerging markets, the authors introduce their proprietary ebocube ("Emerging Business Online") approach: a comprehensive, applications-oriented method that covers every stage of the marketing process. Using their framework and methodology, business leaders can implement a low-risk, high-reward business model, penetrate the world's fastest-growing markets, and create significant value where it never existed before. The authors begin with an up-to-date introduction to emerging markets, including economic potential, languages, culture, time zones, economies, politics, and Internet/mobile penetration. Next, they review emerging market best practices for branding, distribution, segmentation, and collaboration. Then, in the heart of the book, they introduce the powerful, three-phase Internet-based ebocube B2B marketing and sales model. Readers will learn how to establish metrics and dashboards to stay on track through the entire commercial cycle; how to plan and manage campaigns, from selling propositions to media mix; how to utilize email, webcasts, websites, and banner ads in emerging markets; how to mix in offline media and channels; how to budget and manage marketing operations; and much more. Emerging Business Online concludes with detailed case studies showing ebocube at work driving real profits. | ||
| 588 | 0 | |a Description based on print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |z Developing countries. | |
| 650 | 0 | |a Internet marketing |z Developing countries. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 651 | 7 | |a Developing countries. |2 fast |0 (OCoLC)fst01242969 | |
| 700 | 1 | |a Dworski, Lucas, |d 1980- | |
| 776 | 0 | 8 | |i Print version: |z 9786612780561 |
| 776 | 0 | 8 | |i Print version: |a Fawzy, Lara, 1981- |t Emerging business online. |d Upper Saddle River, N.J. : FT Press, ©2011 |z 9780137064410 |w (DLC) 2010028146 |w (OCoLC)535495641 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132311946/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH41026620 | ||
| 938 | |a YBP Library Services |b YANK |n 14850379 | ||
| 938 | |a Coutts Information Services |b COUT |n 15486721 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 278056 | ||
| 938 | |a EBSCOhost |b EBSC |n 1597028 | ||
| 994 | |a 92 |b IZTAP | ||