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Type rules : the designer's guide to professional typography /

"Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Strizver, Ilene, 1953-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, 2010.
Edición:3rd ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Type Rules! The Designer's Guide to Professional Typography, Third Edition; TABLE OF CONTENTS; PREFACE; ACKNOWLEDGMENTS; INTRODUCTION; CHAPTER 1: A BRIEF HISTORY OF TYPE; CHAPTER 2: FROM METAL TO MAC: UNDERSTANDING FONT TECHNOLOGY; CHAPTER 3: WHAT MAKES A TYPEFACE LOOK THE WAY IT DOES?; CHAPTER 4: SELECTING THE RIGHT TYPE FOR THE JOB; CHAPTER 5: FORMATTING YOUR TYPE; CHAPTER 6: TECHNIQUES FOR EMPHASIS; CHAPTER 7: FINE-TUNING AND TWEAKING YOUR TYPE; CHAPTER 8: FINESSING YOUR TYPE; CHAPTER 9: TYPOGRAPHIC TYPOS (AND HOW TO AVOID THEM); CHAPTER 10: FRACTIONS, SIGNS, SYMBOLS, AND DINGBATS.