Record label marketing /

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Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy ca...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hutchison, Thomas W. (Thomas William)
Otros Autores: Macy, Amy, Allen, Paul, 1946-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, ©2010.
Edición:2nd ed.
Temas:
Music trade.
Sound recordings > Marketing.
Sound recording industry.
Musique > Industrie.
Enregistrements sonores > Industrie.
Music trade
Sound recording industry
Sound recordings > Marketing
Tonträgerindustrie
Tonträger
Vermarktung
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Marketing concepts and definitions
  • Markets, market segmentation, and consumber behavior
  • The U.S. industry numbers
  • Marketing research
  • Record label operations
  • The profit and loss statement
  • Soundscan and the music business
  • How radio works
  • Charts, airplay, and promotion
  • Publicity of recorded music
  • Advertising in the recording industry
  • Music distribution and retailing
  • Grassroots marketing
  • New media marketing
  • Music videos
  • The international recording industry
  • Tour support and promotional touring
  • Strategic marketing and special products
  • The recording industry of the future
  • The marketing plan.

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