Cargando…
Record label marketing /
Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy ca...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Burlington, MA :
Focal Press,
©2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | OR_ocn680426976 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr bn||||||abp | ||
| 007 | cr bn||||||ada | ||
| 008 | 101110s2010 maua ob 001 0 eng d | ||
| 010 | |z 2009025114 | ||
| 040 | |a OCLCE |b eng |e pn |c OCLCE |d OCLCQ |d TEFOD |d DEBSZ |d OCLCF |d UMI |d E7B |d UBF |d OCLCO |d OKU |d CDX |d IDEBK |d TYFRS |d TEFOD |d OCLCQ |d Z5A |d OCLCQ |d AU@ |d OCLCO |d YOU |d OCLCQ |d UAB |d VT2 |d UKSSU |d VLY |d UKAHL |d HS0 |d OCLCQ |d OCLCO |d INARC |d CZL |d LVT |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 475866293 |a 639607815 |a 646845546 |a 759841748 |a 793286821 |a 988801208 |a 1058273395 |a 1058816208 |a 1078003658 |a 1082199856 |a 1129368551 |a 1153055453 |a 1191069216 |a 1204510480 |a 1227636279 |a 1256504540 |a 1295611047 |a 1300629854 |a 1302287588 |a 1303305745 |a 1316203644 |a 1328967890 |a 1352146318 | ||
| 020 | |a 9780240813936 |q (electronic bk.) | ||
| 020 | |a 0240813936 |q (electronic bk.) | ||
| 020 | |a 9781136124419 |q (e-book ; |q Mobi) | ||
| 020 | |a 1136124411 | ||
| 020 | |a 9781136124457 |q (e-book ; |q ePub) | ||
| 020 | |a 1136124454 | ||
| 020 | |a 9781282345249 | ||
| 020 | |a 1282345249 | ||
| 020 | |a 1136124462 | ||
| 020 | |a 9781136124464 | ||
| 020 | |a 9786612345241 | ||
| 020 | |a 6612345241 | ||
| 020 | |z 9780240812380 |q (pbk. ; |q alk. paper) | ||
| 020 | |z 0240812387 |q (pbk. ; |q alk. paper) | ||
| 024 | 7 | |a 10.4324/9780240813936 |2 doi | |
| 029 | 1 | |a AU@ |b 000062334050 | |
| 029 | 1 | |a CDX |b 11333066 | |
| 029 | 1 | |a DEBSZ |b 381283879 | |
| 029 | 1 | |a NZ1 |b 14706021 | |
| 035 | |a (OCoLC)680426976 |z (OCoLC)475866293 |z (OCoLC)639607815 |z (OCoLC)646845546 |z (OCoLC)759841748 |z (OCoLC)793286821 |z (OCoLC)988801208 |z (OCoLC)1058273395 |z (OCoLC)1058816208 |z (OCoLC)1078003658 |z (OCoLC)1082199856 |z (OCoLC)1129368551 |z (OCoLC)1153055453 |z (OCoLC)1191069216 |z (OCoLC)1204510480 |z (OCoLC)1227636279 |z (OCoLC)1256504540 |z (OCoLC)1295611047 |z (OCoLC)1300629854 |z (OCoLC)1302287588 |z (OCoLC)1303305745 |z (OCoLC)1316203644 |z (OCoLC)1328967890 |z (OCoLC)1352146318 | ||
| 037 | |a CL0500000137 |b Safari Books Online | ||
| 037 | |a B37F4346-7E4E-4B04-A192-98296281B2B6 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 042 | |a dlr | ||
| 050 | 4 | |a ML3790 |b .H985 2010 | |
| 082 | 0 | 4 | |a 780.68/8 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Hutchison, Thomas W. |q (Thomas William) | |
| 245 | 1 | 0 | |a Record label marketing / |c Tom Hutchison, Amy Macy, Paul Allen. |
| 250 | |a 2nd ed. | ||
| 260 | |a Burlington, MA : |b Focal Press, |c ©2010. | ||
| 300 | |a 1 online resource (xii, 449 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Marketing concepts and definitions -- Markets, market segmentation, and consumber behavior -- The U.S. industry numbers -- Marketing research -- Record label operations -- The profit and loss statement -- Soundscan and the music business -- How radio works -- Charts, airplay, and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Music distribution and retailing -- Grassroots marketing -- New media marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Strategic marketing and special products -- The recording industry of the future -- The marketing plan. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers. In the current climate of selling music through both traditional channels and new media, authors Tom Hutchison, Paul Allen and Amy Macy carefully explain the components of the contemporary record label's marketing plan and how it is executed. This new edition is clearly illustrated throughout with figures, tables, graphs, and glossaries, and includes a valuable overview of the music industry. Record Label Marketing has become esse. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Music trade. | |
| 650 | 0 | |a Sound recordings |x Marketing. | |
| 650 | 0 | |a Sound recording industry. | |
| 650 | 6 | |a Musique |x Industrie. | |
| 650 | 6 | |a Enregistrements sonores |x Industrie. | |
| 650 | 7 | |a Music trade |2 fast | |
| 650 | 7 | |a Sound recording industry |2 fast | |
| 650 | 7 | |a Sound recordings |x Marketing |2 fast | |
| 650 | 7 | |a Tonträgerindustrie |2 gnd | |
| 650 | 7 | |a Tonträger |2 gnd | |
| 650 | 7 | |a Vermarktung |2 gnd | |
| 700 | 1 | |a Macy, Amy. | |
| 700 | 1 | |a Allen, Paul, |d 1946- | |
| 776 | 0 | 8 | |i Print version: |a Hutchison, Thomas W. (Thomas William). |t Record label marketing. |b 2nd ed. |d Burlington, MA : Focal Press, ©2010 |w (DLC) 2009025114 |w (OCoLC)405107654 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780240812380/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH23093023 | ||
| 938 | |a Coutts Information Services |b COUT |n 11333066 | ||
| 938 | |a ebrary |b EBRY |n ebr10343143 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 234524 | ||
| 938 | |a Taylor & Francis |b TAFR |n 9780240813936 | ||
| 938 | |a Internet Archive |b INAR |n recordlabelmarke0000hutc_j1l5 | ||
| 994 | |a 92 |b IZTAP | ||