Breakthrough! : a 7-step system for developing unexpected and profitable ideas /

Finally a user's guide for thinking outside the box.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kurnit, Paul
Otros Autores: Lance, Steve
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : American Management Association, ©2011.
Temas:
Creative ability in business.
Success in business.
Marketing > Management.
Créativité dans les affaires.
Succès dans les affaires.
Marketing > Gestion.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction; Acknowledgments; Overview: What's a Big Idea?; Step 1: Put an End to Business as Usual; Step 2: Get Business Buy-In; Step 3: Organize the Team and Process; Step 4: Land on the Big Idea; Step 5: Build Momentum for the Idea; Step 6: Develop the Plan; Step 7: The Launch; Index; About the Authors.

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