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Marketing your new business /
This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack o...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Delivers,
Ã2011.
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| Colección: | FTPress Delivers elements.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Barringer, Bruce R. | |
| 245 | 1 | 0 | |a Marketing your new business / |c Bruce Barringer. |
| 260 | |a Upper Saddle River, N.J. : |b FTPress Delivers, |c Ã2011. | ||
| 300 | |a 1 online resource ([8] pages). | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 490 | 1 | |a FTPress Delivers elements | |
| 505 | 0 | |a Cover13; -- Marketing Your New Business -- Make Your Marketing Efforts Consistent with Your Mission -- Know Your Customers -- Learn About the Full Array of Marketing Techniques That Are Available -- Segmenting the Market and Selecting a Target Market -- Segmenting the Market -- Selecting a Target Market -- Endnotes. | |
| 520 | |a This Element is an excerpt from The Truth About Starting a Business (9780137144501), by Bruce R. Barringer. Available in print and digital formats. The three realities you must understand to create a winning marketing plan. Marketing is one area where hard work and ingenuity can make up for a lack of funds. It's also an area where money can be easily wasted if a business doesn't have a well-thought-out marketing plan. There are three things to be mindful of as you approach the topic of marketing and promotions in a new business. First, a business's marketing efforts should be consistent with its overall mission and values. For example.... | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a New business enterprises. | |
| 650 | 0 | |a Entrepreneurship. | |
| 650 | 0 | |a Small business. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Nouvelles entreprises. | |
| 650 | 6 | |a Entrepreneuriat. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a entrepreneurs. |2 aat | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Entrepreneurship. |2 fast |0 (OCoLC)fst00912787 | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a New business enterprises. |2 fast |0 (OCoLC)fst01036825 | |
| 650 | 7 | |a Small business. |2 fast |0 (OCoLC)fst01121223 | |
| 655 | 4 | |a Electronic resource. | |
| 710 | 2 | |a FT Press. | |
| 830 | 0 | |a FTPress Delivers elements. | |
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| 938 | |a YBP Library Services |b YANK |n 14845952 | ||
| 938 | |a EBSCOhost |b EBSC |n 1597648 | ||
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