Cargando…
The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change /
"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Documento de Gobierno Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass,
©2010.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn676731273 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr n|||||||||| | ||
| 008 | 100615s2010 caua ob 001 0 eng d | ||
| 010 | |a 2010024706 | ||
| 040 | |a MERUC |b eng |e pn |c MERUC |d OCLCQ |d YDXCP |d CDX |d E7B |d EBLCP |d WAU |d UMI |d COO |d B24X7 |d TEFOD |d REDDC |d OCLCQ |d N$T |d FGA |d DEBSZ |d NHM |d OCLCQ |d VMC |d CGU |d A7U |d UA@ |d TEFOD |d OCLCQ |d AZK |d VMC |d OCLCO |d Z5A |d OTZ |d MERUC |d OCLCQ |d S7Z |d STF |d OCLCF |d INT |d AU@ |d OCLCQ |d UAB |d OCLCQ |d VT2 |d C6I |d OCLCQ |d INARC |d UKEHC |d OCLCO |d UKAHL |d OCLCO |d OCLCQ |d OCLCO | ||
| 015 | |a GBB078289 |2 bnb | ||
| 016 | 7 | |a 015589049 |2 Uk | |
| 019 | |a 674694051 |a 741365396 |a 765828793 |a 789445947 |a 961597580 |a 962729247 |a 1103278417 |a 1129356373 | ||
| 020 | |a 9780470885598 |q (electronic bk.) | ||
| 020 | |a 0470885599 |q (electronic bk.) | ||
| 020 | |a 9780470885604 |q (electronic bk.) | ||
| 020 | |a 0470885602 |q (electronic bk.) | ||
| 020 | |a 9781282773424 |q (electronic bk.) | ||
| 020 | |a 1282773429 |q (electronic bk.) | ||
| 020 | |z 9780470614150 |q (hbk.) | ||
| 020 | |z 0470614153 |q (hbk.) | ||
| 020 | |z 9780470895604 | ||
| 020 | |z 0470895602 | ||
| 024 | 8 | |a 9786612773426 | |
| 029 | 1 | |a AU@ |b 000046688153 | |
| 029 | 1 | |a AU@ |b 000053266375 | |
| 029 | 1 | |a DEBBG |b BV041052521 | |
| 029 | 1 | |a DEBSZ |b 396431321 | |
| 029 | 1 | |a NZ1 |b 13761772 | |
| 029 | 1 | |a AU@ |b 000067113750 | |
| 035 | |a (OCoLC)676731273 |z (OCoLC)674694051 |z (OCoLC)741365396 |z (OCoLC)765828793 |z (OCoLC)789445947 |z (OCoLC)961597580 |z (OCoLC)962729247 |z (OCoLC)1103278417 |z (OCoLC)1129356373 | ||
| 037 | |a 277342 |b MIL | ||
| 037 | |a 6D380528-9689-4ECF-A9AC-2B8FA379BE63 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5415.1265 |b .A25 2010eb | |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 040000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043040 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043050 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.8/72 |2 22 |
| 086 | 0 | |a MED2069 | |
| 049 | |a UAMI | ||
| 100 | 1 | |a Aaker, Jennifer Lynn. | |
| 245 | 1 | 4 | |a The dragonfly effect : |b quick, effective, and powerful ways to use social media to drive social change / |c Jennifer Aaker, Andy Smith ; with Carlye Adler. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco : |b Jossey-Bass, |c ©2010. | ||
| 300 | |a 1 online resource (xxv, 211 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (pages 173-190) and index. | ||
| 505 | 0 | |a The dragonfly body: the system that keeps it airborne -- Wing 1: Focus: How to hatch a goal that will make an impact -- Wing 2: Grab attention: How to stick out in an overcrowded, overmessaged, noisy world -- Wing 3: Engage: How to make people connect with your goal -- Wing 4: Take action: How to empower others, enable them and cultivate a movement -- Onward and upward: You're flying! Now what? -- The dragonfly ecosystem. | |
| 520 | |a "Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."-- |c Provided by publisher. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing |x Political aspects. | |
| 650 | 0 | |a Social media |x Political aspects. | |
| 650 | 0 | |a Internet |x Social aspects. | |
| 650 | 0 | |a Social entrepreneurship. | |
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Social change. | |
| 650 | 6 | |a Marketing sur Internet |x Aspect politique. | |
| 650 | 6 | |a Médias sociaux |x Aspect politique. | |
| 650 | 6 | |a Internet |x Aspect social. | |
| 650 | 6 | |a Entrepreneuriat social. | |
| 650 | 6 | |a Entreprises |x Responsabilité sociale. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet |x Social aspects |2 fast | |
| 650 | 7 | |a Social change |2 fast | |
| 650 | 7 | |a Social entrepreneurship |2 fast | |
| 650 | 7 | |a Social media |x Political aspects |2 fast | |
| 650 | 7 | |a Social responsibility of business |2 fast | |
| 700 | 1 | |a Smith, Andy, |d 1968- | |
| 700 | 1 | |a Adler, Carlye. | |
| 776 | 0 | 8 | |i Print version: |a Aaker, Jennifer Lynn. |t Dragonfly effect. |b 1st ed. |d San Francisco : Jossey-Bass, ©2010 |z 9780470614150 |w (DLC) 2010024706 |w (OCoLC)460061966 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470614150/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH13354504 | ||
| 938 | |a Internet Archive |b INAR |n dragonflyeffect00jenn | ||
| 938 | |a Books 24x7 |b B247 |n bkb00041020 | ||
| 938 | |a Coutts Information Services |b COUT |n 15337974 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL589081 | ||
| 938 | |a ebrary |b EBRY |n ebr10412521 | ||
| 938 | |a EBSCOhost |b EBSC |n 517503 | ||
| 938 | |a YBP Library Services |b YANK |n 3442446 | ||
| 938 | |a YBP Library Services |b YANK |n 12667689 | ||
| 994 | |a 92 |b IZTAP | ||