The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change /

"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Aaker, Jennifer Lynn
Otros Autores: Smith, Andy, 1968-, Adler, Carlye
Formato: Documento de Gobierno Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Jossey-Bass, ©2010.
Edición:1st ed.
Temas:
Internet marketing > Political aspects.
Social media > Political aspects.
Internet > Social aspects.
Social entrepreneurship.
Social responsibility of business.
Social change.
Marketing sur Internet > Aspect politique.
Médias sociaux > Aspect politique.
Internet > Aspect social.
Entrepreneuriat social.
Entreprises > Responsabilité sociale.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet > Social aspects
Social change
Social entrepreneurship
Social media > Political aspects
Social responsibility of business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book. Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results. Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty. Leverage the power of design thinking and psychological research with practical strategies. Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States. The Dragonfly Effect shows that you don't need money or power to inspire seismic change."--
Descripción Física:1 online resource (xxv, 211 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 173-190) and index.
ISBN:9780470885598
0470885599
9780470885604
0470885602
9781282773424
1282773429

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