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Mobile marketing for dummies /
"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
©2010.
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Becker, Michael. | |
| 245 | 1 | 0 | |a Mobile marketing for dummies / |c by Michael Becker and John Arnold. |
| 260 | |a Hoboken, NJ : |b Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (xviii, 362 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a --For dummies | |
| 505 | 0 | |a Getting up to speed on mobile marketing -- Executing direct mobile marketing campaigns -- Mobile media, publishing, and advertising -- Mobile commerce and analytics -- The part of tens. | |
| 520 | |a "Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Mobile computing. | |
| 650 | 0 | |a Mobile commerce. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Informatique mobile. | |
| 650 | 6 | |a Commerce mobile. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Mobile commerce |2 fast | |
| 650 | 7 | |a Mobile computing |2 fast | |
| 700 | 1 | |a Arnold, John, |d 1972- | |
| 776 | 0 | 8 | |i Print version: |a Becker, Michael. |t Mobile marketing for dummies. |d Hoboken, NJ : Wiley, ©2010 |z 9780470616680 |w (OCoLC)636910191 |
| 830 | 0 | |a --For dummies. | |
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