Mobile marketing for dummies /

"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Becker, Michael
Otros Autores: Arnold, John, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, NJ : Wiley, ©2010.
Colección:--For dummies.
Temas:
Internet marketing.
Mobile computing.
Mobile commerce.
Marketing sur Internet.
Informatique mobile.
Commerce mobile.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Mobile commerce
Mobile computing
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more."--Resource description page
Descripción Física:1 online resource (xviii, 362 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780470929490
0470929499
9780470929513
0470929510

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