Electronic media : then, now, and later /

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Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a &quo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Medoff, Norman J.
Otros Autores: Kaye, Barbara K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, ©2011.
Edición:2nd ed.
Temas:
Broadcasting > History.
Mass media > History.
Digital media > History.
Telecommunication > History.
Radiodiffusion > Histoire.
Médias > Histoire.
Médias numériques > Histoire.
Télécommunications > Histoire.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Broadcasting
Digital media
Mass media
Telecommunication
History
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Ch. 1. Tuning in to electronic media
  • ch. 2. Radio / Norman J. Medoff, Dale Hoskins, and Gregory D. Newton
  • ch. 3. Television
  • ch. 4. Cable, satellite, and other delivery systems
  • ch. 5. The internet
  • ch. 6. Programming
  • ch. 7. Advertising
  • ch. 8 Audience measurement
  • ch. 9. Business and ownership / Norman J. Medoff and Gregory Pitts
  • ch. 10. Operating, producing, and distribution
  • ch. 11. The feature film and videogame industries / Ross Helford, Brant Guillory, and Norman J. Medoff
  • ch. 12. Regulation, legal issues, and ethics
  • ch. 13. Media effects
  • ch. 14. Personal/social media : the future.

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