Cargando…

Electronic media : then, now, and later /

Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a &quo...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Medoff, Norman J.
Otros Autores: Kaye, Barbara K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Focal Press, ©2011.
Edición:2nd ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

LEADER 00000cam a2200000 a 4500
001 OR_ocn671648509
003 OCoLC
005 20231017213018.0
006 m o d
007 cr cnu---unuuu
008 101025s2011 maua ob 001 0 eng d
040 |a N$T  |b eng  |e pn  |c N$T  |d E7B  |d YDXCP  |d CDX  |d OCLCQ  |d REDDC  |d OCLCQ  |d UMI  |d COO  |d DEBSZ  |d OCLCO  |d OCLCQ  |d OCLCO  |d OCLCF  |d OCLCO  |d OCLCQ  |d OCLCO  |d TYFRS  |d OCLCO  |d D6H  |d OCLCO  |d Z5A  |d OCLCQ  |d OCLCA  |d CEF  |d INT  |d AU@  |d OCLCQ  |d WYU  |d YOU  |d UAB  |d S9I  |d UKAHL  |d OCLCQ  |d RDF  |d LEAUB  |d CNMTR  |d OCLCQ  |d OCLCO  |d OCLCQ  |d OCLCO 
019 |a 858312323  |a 958107225  |a 1058722323  |a 1065698241  |a 1083595948  |a 1086560103 
020 |a 9780240815855  |q (electronic bk.) 
020 |a 0240815858  |q (electronic bk.) 
020 |a 9781136030413 
020 |a 1136030417 
020 |a 9781136030420  |q (e-book ;  |q PDF) 
020 |a 1136030425 
020 |a 9781136030376  |q (e-book ;  |q Mobi) 
020 |a 1136030379 
020 |a 9781138128392  |q (hardback) 
020 |a 1138128392 
020 |z 9780240812564 
020 |z 0240812565 
029 1 |a AU@  |b 000049072285 
029 1 |a AU@  |b 000052007418 
029 1 |a AU@  |b 000059227188 
029 1 |a DEBBG  |b BV041432066 
029 1 |a DEBSZ  |b 39827956X 
029 1 |a NZ1  |b 14837827 
035 |a (OCoLC)671648509  |z (OCoLC)858312323  |z (OCoLC)958107225  |z (OCoLC)1058722323  |z (OCoLC)1065698241  |z (OCoLC)1083595948  |z (OCoLC)1086560103 
037 |a CL0500000276  |b Safari Books Online 
050 4 |a HE8689.4  |b .M44 2011eb 
072 7 |a BUS  |x 070060  |2 bisacsh 
072 7 |a TEC  |x 041000  |2 bisacsh 
082 0 4 |a 384  |2 22 
049 |a UAMI 
100 1 |a Medoff, Norman J. 
245 1 0 |a Electronic media :  |b then, now, and later /  |c Norman J. Medoff, Barbara K. Kaye. 
250 |a 2nd ed. 
260 |a Burlington, MA :  |b Focal Press,  |c ©2011. 
300 |a 1 online resource (xi, 306 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
347 |a data file 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Ch. 1. Tuning in to electronic media -- ch. 2. Radio / Norman J. Medoff, Dale Hoskins, and Gregory D. Newton -- ch. 3. Television -- ch. 4. Cable, satellite, and other delivery systems -- ch. 5. The internet -- ch. 6. Programming -- ch. 7. Advertising -- ch. 8 Audience measurement -- ch. 9. Business and ownership / Norman J. Medoff and Gregory Pitts -- ch. 10. Operating, producing, and distribution -- ch. 11. The feature film and videogame industries / Ross Helford, Brant Guillory, and Norman J. Medoff -- ch. 12. Regulation, legal issues, and ethics -- ch. 13. Media effects -- ch. 14. Personal/social media : the future. 
520 |a Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a ""See It Then, See It Now, See It Later"" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the imm 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Broadcasting  |x History. 
650 0 |a Mass media  |x History. 
650 0 |a Digital media  |x History. 
650 0 |a Telecommunication  |x History. 
650 6 |a Radiodiffusion  |x Histoire. 
650 6 |a Médias  |x Histoire. 
650 6 |a Médias numériques  |x Histoire. 
650 6 |a Télécommunications  |x Histoire. 
650 7 |a BUSINESS & ECONOMICS  |x Industries  |x Media & Communications.  |2 bisacsh 
650 7 |a TECHNOLOGY & ENGINEERING  |x Telecommunications.  |2 bisacsh 
650 7 |a Broadcasting  |2 fast 
650 7 |a Digital media  |2 fast 
650 7 |a Mass media  |2 fast 
650 7 |a Telecommunication  |2 fast 
655 7 |a History  |2 fast 
700 1 |a Kaye, Barbara K. 
776 0 8 |i Print version:  |a Medoff, Norman J.  |t Electronic media.  |b 2nd ed.  |d Burlington, MA : Focal Press, ©2011  |z 9780240812564  |w (DLC) 2010019109  |w (OCoLC)627685447 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780240812564/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
938 |a Askews and Holts Library Services  |b ASKH  |n AH23093078 
938 |a Askews and Holts Library Services  |b ASKH  |n AH25032376 
938 |a Coutts Information Services  |b COUT  |n 15337665  |c 54.95 USD 
938 |a ebrary  |b EBRY  |n ebr10415230 
938 |a EBSCOhost  |b EBSC  |n 342442 
938 |a Taylor & Francis  |b TAFR  |n 9780240815855 
938 |a YBP Library Services  |b YANK  |n 3610622 
938 |a YBP Library Services  |b YANK  |n 3467525 
994 |a 92  |b IZTAP