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Powerful social media, branding, PR practices.
"How to leverage the latest tools and techniques to create and launch great new products ... build or revitalize virtually any brand ... reach today's new influencers and stakeholders ... find new sources of value ... get your customers to love you, and stay in love with you!"--Resour...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Delivers,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Buy it! / Mark Magnacca
- Brand revitalization / Larry Light and Joan Kiddon
- Know your fans / Barry Libert and Jon Spector
- Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love / Brian D. Till and Donna Heckler
- The role of marketing in launching new products / Phil Baker
- Effective branding begins with a name ... and other keys to creating brands people love / Brian D. Till and Donna Heckler
- We are smarter than me / Barry Libert and Jon Spector
- Your brand is not your logo / Robert Brunner and Stewart Emery, with Russ Hall
- What could be more inspiring than honesty? / Jim Champy
- PR 2.0 is here / Deirdre Breakenridge
- PR 2.0 in a Web 2.0 world / Brian Solis and Deirdre Breakenridge
- Walking the walk / Robert Brunner and Stewart Emery with Russ Hall
- Active storytelling / Brian Solis and Deirdre Breakenridge
- Social networking for promoting YOU as a brand / Brian Solis and Deirdre Breakenridge
- How to generate effective press releases for social networks / Brian Solis and Deirdre Breakenridge
- Invention isn't everything / Phil Baker
- To tweet or not to tweet / Natalie Canavor and Claire Meirowitz.