Powerful social media, branding, PR practices.

"How to leverage the latest tools and techniques to create and launch great new products ... build or revitalize virtually any brand ... reach today's new influencers and stakeholders ... find new sources of value ... get your customers to love you, and stay in love with you!"--Resour...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Temas:
Marketing.
Social media.
Branding (Marketing)
Public relations.
Marketing
Social Media
Public Relations
Médias sociaux.
Stratégie de marque.
Relations publiques.
marketing.
social media.
branding.
public relations.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 0 0 |a Powerful social media, branding, PR practices. 
260 |a Upper Saddle River, N.J. :  |b FTPress Delivers,  |c ©2011. 
300 |a 1 online resource ([148] pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
504 |a Includes bibliographical references. 
505 0 0 |t Buy it! /  |r Mark Magnacca --  |t Brand revitalization /  |r Larry Light and Joan Kiddon --  |t Know your fans /  |r Barry Libert and Jon Spector --  |t Delivering the promise of your brand, keeping the promise ... and other keys to creating brands people love /  |r Brian D. Till and Donna Heckler --  |t The role of marketing in launching new products /  |r Phil Baker --  |t Effective branding begins with a name ... and other keys to creating brands people love /  |r Brian D. Till and Donna Heckler --  |t We are smarter than me /  |r Barry Libert and Jon Spector --  |t Your brand is not your logo /  |r Robert Brunner and Stewart Emery, with Russ Hall --  |t What could be more inspiring than honesty? /  |r Jim Champy --  |t PR 2.0 is here /  |r Deirdre Breakenridge --  |t PR 2.0 in a Web 2.0 world /  |r Brian Solis and Deirdre Breakenridge --  |t Walking the walk /  |r Robert Brunner and Stewart Emery with Russ Hall --  |t Active storytelling /  |r Brian Solis and Deirdre Breakenridge --  |t Social networking for promoting YOU as a brand /  |r Brian Solis and Deirdre Breakenridge --  |t How to generate effective press releases for social networks /  |r Brian Solis and Deirdre Breakenridge --  |t Invention isn't everything /  |r Phil Baker --  |t To tweet or not to tweet /  |r Natalie Canavor and Claire Meirowitz. 
520 |a "How to leverage the latest tools and techniques to create and launch great new products ... build or revitalize virtually any brand ... reach today's new influencers and stakeholders ... find new sources of value ... get your customers to love you, and stay in love with you!"--Resource description page. 
588 0 |a Resource description page (viewed Sept. 23, 2010). 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Marketing. 
650 0 |a Social media. 
650 0 |a Branding (Marketing) 
650 0 |a Public relations. 
650 2 |a Marketing 
650 2 |a Social Media 
650 2 |a Public Relations 
650 6 |a Marketing. 
650 6 |a Médias sociaux. 
650 6 |a Stratégie de marque. 
650 6 |a Relations publiques. 
650 7 |a marketing.  |2 aat 
650 7 |a social media.  |2 aat 
650 7 |a branding.  |2 aat 
650 7 |a public relations.  |2 aat 
650 7 |a Branding (Marketing)  |2 fast  |0 (OCoLC)fst01743755 
650 7 |a Marketing.  |2 fast  |0 (OCoLC)fst01010167 
650 7 |a Public relations.  |2 fast  |0 (OCoLC)fst01082892 
650 7 |a Social media.  |2 fast  |0 (OCoLC)fst01741098 
856 4 0 |u https://learning.oreilly.com/library/view/~/9780132489522/?ar  |z Texto completo (Requiere registro previo con correo institucional) 
994 |a 92  |b IZTAP 

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