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Powerful social media, branding, PR practices.

"How to leverage the latest tools and techniques to create and launch great new products ... build or revitalize virtually any brand ... reach today's new influencers and stakeholders ... find new sources of value ... get your customers to love you, and stay in love with you!"--Resour...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FTPress Delivers, ©2011.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"How to leverage the latest tools and techniques to create and launch great new products ... build or revitalize virtually any brand ... reach today's new influencers and stakeholders ... find new sources of value ... get your customers to love you, and stay in love with you!"--Resource description page.
Descripción Física:1 online resource ([148] pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9780132489522
013248952X