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Layered retail merchandizing : strategies to capture all customer behaviors /
"This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of custo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, N.J. :
FTPress Deliver,
©2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | OR_ocn670428527 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr unu|||||||| | ||
| 008 | 101018s2010 njua o 000 0 eng d | ||
| 040 | |a UMI |b eng |e pn |c UMI |d OCLCQ |d OCLCF |d OCLCQ |d C6I |d VT2 |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9780132489249 | ||
| 020 | |a 0132489244 | ||
| 020 | |z 9780132161572 | ||
| 035 | |a (OCoLC)670428527 | ||
| 037 | |a CL0500000075 |b Safari Books Online | ||
| 050 | 4 | |a HF5429 |b .S5937 2010 | |
| 082 | 0 | 4 | |a 658.87 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Sorensen, Herb, |d 1944- | |
| 245 | 1 | 0 | |a Layered retail merchandizing : |b strategies to capture all customer behaviors / |c Herb Sorensen. |
| 260 | |a Upper Saddle River, N.J. : |b FTPress Deliver, |c ©2010. | ||
| 300 | |a 1 online resource ([8] pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a "This Element is an excerpt from Inside the Mind of the Shopper: The Science of Retailing (ISBN: 9780137126859) by Herb Sorensen. Half of all supermarket shopping trips result in the purchase of five or fewer items. 1,000 items contribute half the dollar sales. And three basic segments of customers--"Quick," "Fill-In," and "Stock-Up"--Exhibit distinctive shopping behaviors. Given these multi-perspective features of retailing, retailers should rethink how they merchandize and rethink the idea of the store as a community warehouse"--Resource description page. | ||
| 588 | 0 | |a Resource description page (viewed Sept. 28, 2010). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Retail trade. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Stores, Retail |x Design and construction. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Commerce de détail. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Retail trade |2 fast | |
| 650 | 7 | |a Stores, Retail |x Design and construction |2 fast | |
| 700 | 1 | |a Sorensen, Herb, |d 1944- |t Inside the mind of the shopper. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780132489249/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 994 | |a 92 |b IZTAP | ||