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Business model generation : a handbook for visionaries, game changers, and challengers /
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
©2010.
|
| Colección: | Strategyzer series.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Seven Faces of Business Model Innovation
- Table of Contents
- Canvas
- The Business Model Canvas
- Definition of a Business Model
- The 9 Building Blocks
- The Business Model Canvas Template
- Patterns
- Un-Bundling Business Models
- The Long Tail
- Multi-Sided Platforms
- FREE as a Business Model
- Open Business Models
- Design
- Customer Insights
- Ideation
- Visual Thinking
- Prototyping
- Storytelling
- Scenarios
- Strategy
- Business Model Environment
- Evaluating Business Models
- Business Model Perspective on Blue Ocean Strategy
- Managing Multiple Business Models
- Process
- Business Model Design Process
- Outlook
- References.
- Seven Faces of Business Model Innovation
- Canvas. Definition of a business model ; The 9 building blocks ; The business model canvas
- Patterns. Unbundling business models ; The long tail ; Multi-sided platforms ; FREE as a business model ; Open business models
- Design. Customer insights ; Ideation ; Visual thinking ; Prototyping ; Storytelling ; Scenarios
- Strategy. Business model environment ; Evaluating business models ; Business model perspective on blue ocean strategy ; Managing multiple business models
- Process. Business model design process
- Outlook. Outlook
- Afterword. Where did this book come from?