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Business model generation : a handbook for visionaries, game changers, and challengers /
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
©2010.
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| Colección: | Strategyzer series.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. "Co-created by 470 'Business Model Canvas' practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to 'the business model generation!'"--Resource description page. |
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| Descripción Física: | 1 online resource (278, [3] pages) : color illustrations |
| Bibliografía: | Includes bibliographical references (page 276). |
| ISBN: | 9780470901038 0470901039 128275629X 9781282756298 0470876417 9780470876411 9781118656402 1118656407 |
| Acceso: | Unlimited Users and Download Restrictions may Apply, VLEbooks Unlimited User Licence. Available using University of Exeter Username and Password. |