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|a Burch, Geoff.
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|a Irresistible persuasion :
|b the secret way to get to yes every time /
|c Geoff Burch.
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|a Chichester, West Sussex, UK :
|b Capstone,
|c 2010.
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|a "Businesses fail because they fail to persuade. Persuasion is a process that, when mastered, can be applied beneficially to all or any aspects of business or life!. But getting exactly what you want is not easy. Why? Because for most of the time, most of us have no idea what it is that we do want. Knowing exactly what it is that you want, before persuading someone to give it to you is the key to irresistible persuasion"--
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|a Includes bibliographical references (page 243).
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|a Persuasion (Psychology)
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|i Print version:
|a Burch, Geoff.
|t Irresistible persuasion.
|d Chichester, West Sussex, UK : Capstone, 2010
|z 9781907312489
|w (DLC) 2010010753
|w (OCoLC)500823697
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