Flash advertising : flash platform development of microsites, advergames, and branded applications /

Create awe-inspiring, mind-blowing Flash ads, microsites, advergames, and branded applications that engage consumers and demonstrate their worth to clients. Creating Flash Advertising delivers the nuts and bolts of the development process from initial design conception to ad completion. You'll...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fincanon, Jason
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Focal Press, ©2010.
Temas:
Flash (Computer file)
Computer animation.
Web sites > Design.
Internet advertising.
Animation par ordinateur.
Sites Web > Conception.
Publicité sur Internet.
computer animation.
COMPUTERS > Digital Media > Video & Animation.
Computers and IT.
Computer animation
Internet advertising
Web sites > Design
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Flash advertising overview
  • Designing banner ads
  • Preparing and building ads
  • Forms and data
  • File optimization
  • Third-party rich-media technologies
  • Trafficking and tracking your ads
  • Designing microsites
  • Preparing and building microsites
  • Driving traffic to your microsite
  • Advergaming and applications
  • Classes
  • The memory game
  • Case studies.

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