Return on engagement : content, strategy, and design techniques for digital marketing /

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, cont...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Frick, Tim
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston, Mass. : Focal Press, ©2010.
Temas:
Internet marketing.
Social media > Marketing.
Strategic planning.
Marketing sur Internet.
Planification stratégique.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The grand plan
  • On-site strategy
  • Off-site strategy
  • On-site techniques : content
  • Design
  • Content management systems
  • Development
  • The blog
  • Really simple syndication
  • E-mail marketing
  • Social media overview
  • Social media optimization
  • Web video production
  • Video sharing, distribution & metadata
  • Measurement
  • Bringing it all together : book of odds.

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