Return on engagement : content, strategy, and design techniques for digital marketing /

Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, cont...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Frick, Tim
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston, Mass. : Focal Press, ©2010.
Temas:
Internet marketing.
Social media > Marketing.
Strategic planning.
Marketing sur Internet.
Planification stratégique.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Strategic planning
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Achieve the return on engagement that you seek with integrated strategies for honing and maintaining online relationships through personal interaction and compelling digital content. You get specific techniques for Web page optimization, credibility-based design, keyword targeting, viral video, content dissemination through RSS feeds, and more. Integral tools, such as content management systems, blog software, analytics, browser extensions and API's are also covered in great detail. Return on Engagement also gives you contextual descriptions of these tools and techniques that answer the impor.
Descripción Física:1 online resource (xvii, 319 pages) : color illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780240812847
0240812840
0240812832
9780240812830

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