Yes we did : an inside look at how social media built the Obama brand /

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new medi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Harfoush, Rahaf
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley, CA : New Riders, ©2009.
Colección:Voices that matter.
Temas:
Obama, Barack.
Obama, Barack
USA > Präsident
2001-2009
Presidents > United States > Election > 2008.
Presidential candidates > United States.
Political campaigns > United States.
Social media > Marketing.
Social networks > Computer network resources.
Political campaigns
Politics and government
Presidential candidates
Presidents > Election
Social networks > Computer network resources
Wahlkampf
Präsidentenwahl
United States > Politics and government > 2001-2009.
États-Unis > Politique et gouvernement > 2001-2009.
United States
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part one. The underdog: the rise of a movement. Introducing the junior senator
  • Up against the Clintons
  • The road to Denver
  • Understanding the past
  • Personal experience: Welcome to Obama land
  • Part two. The candidate: creating a compelling vision. Personalp experience: The race is on
  • The birth of a global brand
  • My.barackobama.com
  • Neighbor to neighbor
  • Email
  • Text messaging & mobile
  • The blog
  • Social networks
  • Video
  • Analytics and online ads
  • Part three. The president: a new beginning
  • Personal experience: Election day
  • The new face of government.

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