Value above cost : driving superior financial performance with CVA, the most important metric you've never used /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sexton, Donald E., 1943-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Upper Saddle River, N.J. : FT Press, ©2009.
Temas:
Marketing > Management.
Economic value added.
Marketing > Gestion.
Valeur économique ajoutée.
Marketing.
Valeur ajoutée.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Marketing and financial performance
  • How CVA affects financial performance
  • CVA over time
  • Perceived value
  • Costs
  • Managing CVA
  • Managing CVA over time
  • Utilizing CVA for strategic decisions
  • Utilizing CVA for marketing program decisions
  • Building the marketing accountability scorecard
  • Organizing to manage CVA.

Ejemplares similares