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|2 22
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|a UAMI
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1 |
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|a Sexton, Donald E.,
|d 1943-
|
| 245 |
1 |
0 |
|a Value above cost :
|b driving superior financial performance with CVA, the most important metric you've never used /
|c Donald E. Sexton.
|
| 260 |
|
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|a Upper Saddle River, N.J. :
|b FT Press,
|c ©2009.
|
| 300 |
|
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|a 1 online resource (xx, 344 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
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| 504 |
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|a Includes bibliographical references (pages 311-328) and index.
|
| 505 |
0 |
|
|a Marketing and financial performance -- How CVA affects financial performance -- CVA over time -- Perceived value -- Costs -- Managing CVA -- Managing CVA over time -- Utilizing CVA for strategic decisions -- Utilizing CVA for marketing program decisions -- Building the marketing accountability scorecard -- Organizing to manage CVA.
|
| 590 |
|
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|a O'Reilly
|b O'Reilly Online Learning: Academic/Public Library Edition
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|a Marketing
|x Management.
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|a Economic value added.
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|a Marketing
|x Gestion.
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|a Valeur économique ajoutée.
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|a Marketing
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|a Marketing.
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|a Valeur ajoutée.
|2 ram
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|i Print version:
|a Sexton, Donald E., 1943-
|t Value above cost.
|d Upper Saddle River, N.J. : FT Press, ©2009
|z 9780136043324
|w (DLC) 2008040502
|w (OCoLC)252922681
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|u https://learning.oreilly.com/library/view/~/9780137017379/?ar
|z Texto completo (Requiere registro previo con correo institucional)
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