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Unmarketing stop marketing. Start engaging /
From one of the leading experts in viral and social marketing-market your business effectively to today's customers. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we sti...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- UnMarketing: Stop Marketing. Start Engaging.; Contents; Introduction; Chapter 1: Hierarchy of Buying; Chapter 2: A Word on Experts; Chapter 3: Trust Gap; Chapter 4: Restaurant That Didn't Get It; Chapter 5: Cold Calling; Chapter 6: Aiming Your Company at the Bottom of the Barrel; Chapter 7: Pull and Stay; Chapter 8: Reasons Why Companies Don't Use Social Media; Chapter 9: Social Media (Social Currency as Well); Chapter 10: Twitter versus Facebook versus LinkedIn; Chapter 11: Social Media Platforming; Chapter 12: HARO
- Platforming Example; Chapter 13: The Game Has Changed.