Unmarketing stop marketing. Start engaging /

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From one of the leading experts in viral and social marketing-market your business effectively to today's customers. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we sti...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stratten, Scott
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, 2010.
Temas:
Relationship marketing.
Viral marketing.
Business.
Marketing relationnel.
Marketing viral.
BUSINESS & ECONOMICS > Green Business.
Internet marketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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100 1 |a Stratten, Scott. 
245 1 0 |a Unmarketing  |h [electronic resource] :  |b stop marketing. Start engaging /  |c scott Stratten. 
260 |a Hoboken, N.J. :  |b Wiley,  |c 2010. 
300 |a 1 online resource (xvi, 256 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a UnMarketing: Stop Marketing. Start Engaging.; Contents; Introduction; Chapter 1: Hierarchy of Buying; Chapter 2: A Word on Experts; Chapter 3: Trust Gap; Chapter 4: Restaurant That Didn't Get It; Chapter 5: Cold Calling; Chapter 6: Aiming Your Company at the Bottom of the Barrel; Chapter 7: Pull and Stay; Chapter 8: Reasons Why Companies Don't Use Social Media; Chapter 9: Social Media (Social Currency as Well); Chapter 10: Twitter versus Facebook versus LinkedIn; Chapter 11: Social Media Platforming; Chapter 12: HARO -- Platforming Example; Chapter 13: The Game Has Changed. 
520 |a From one of the leading experts in viral and social marketing-market your business effectively to today's customers. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?. UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have. 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
546 |a English. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Relationship marketing. 
650 0 |a Viral marketing. 
650 4 |a Business. 
650 6 |a Marketing relationnel. 
650 6 |a Marketing viral. 
650 7 |a BUSINESS & ECONOMICS  |x Green Business.  |2 bisacsh 
650 7 |a Relationship marketing.  |2 fast  |0 (OCoLC)fst01093590 
650 7 |a Viral marketing.  |2 fast  |0 (OCoLC)fst01200110 
650 7 |a Internet marketing.  |2 sears 
776 0 8 |i Print version:  |a Stratten, Scott.  |t Unmarketing.  |d Hoboken, N.J. : Wiley, 2010  |z 9780470617878  |w (OCoLC)548660197 
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