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Unmarketing stop marketing. Start engaging /
From one of the leading experts in viral and social marketing-market your business effectively to today's customers. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we sti...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | From one of the leading experts in viral and social marketing-market your business effectively to today's customers. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?. UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have. |
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| Descripción Física: | 1 online resource (xvi, 256 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780470646854 (electronic bk.) 0470646853 (electronic bk.) 9780470646663 (e-book) 0470646667 (e-book) 9780470646861 (e-book) 0470646861 (e-book) 9780470646667 (ebk) 9780470646853 (ebk) 1282756044 9781282756045 1119336023 9781119336020 9781118288412 1118288416 9786612756047 6612756047 |