Cargando…
Marketing lessons from the Grateful Dead : what every business can learn from the most iconic band in history /
"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, NJ :
Wiley,
©2010.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | OR_ocn664565666 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 100920s2010 njua ob 000 0 eng d | ||
| 010 | |a 2011280943 | ||
| 040 | |a N$T |b eng |e pn |c N$T |d YDXCP |d UMI |d MERUC |d E7B |d OCLCQ |d MNSBU |d OCLCQ |d B24X7 |d OCLCQ |d REDDC |d OCLCQ |d TEFOD |d OCLCF |d NLGGC |d OCLCO |d IDEBK |d OCLCO |d EBLCP |d CAUOI |d DEBSZ |d FMG |d CNSPO |d OCLCO |d DEBBG |d TEFOD |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d AGLDB |d CNNOR |d CNCGM |d Z5A |d OCLCQ |d OCLCA |d OCLCQ |d OCLCA |d OCLCQ |d OCLCO |d VNS |d VTS |d STF |d AU@ |d COO |d OCLCQ |d OCLCO |d YOU |d WYU |d G3B |d JBG |d OCLCQ |d UAB |d A6Q |d DKC |d OCLCQ |d YDX |d M8D |d VT2 |d OCLCQ |d OCLCO |d UKBTH |d VLY |d OCLCO |d UKAHL |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 659500753 |a 676731133 |a 699810128 |a 712994239 |a 729016829 |a 748092704 |a 755038917 |a 816574655 |a 856989597 |a 961592896 |a 962726947 |a 1053887574 |a 1058141555 |a 1066673519 |a 1083602217 |a 1103251102 |a 1129353106 |a 1153022293 |a 1159651081 | ||
| 020 | |a 9780470940938 |q (electronic bk.) | ||
| 020 | |a 047094093X |q (electronic bk.) | ||
| 020 | |a 9780470940846 |q (electronic bk.) | ||
| 020 | |a 0470940840 |q (electronic bk.) | ||
| 020 | |a 128272911X | ||
| 020 | |a 9781282729117 | ||
| 020 | |z 9780470900529 | ||
| 020 | |z 0470900520 | ||
| 024 | 8 | |a 9786612729119 | |
| 024 | 8 | |a 9780470900529 | |
| 029 | 1 | |a AU@ |b 000048822264 | |
| 029 | 1 | |a AU@ |b 000051393648 | |
| 029 | 1 | |a AU@ |b 000054175894 | |
| 029 | 1 | |a AU@ |b 000067109478 | |
| 029 | 1 | |a DEBBG |b BV041910174 | |
| 029 | 1 | |a DEBBG |b BV042966271 | |
| 029 | 1 | |a DEBSZ |b 396417353 | |
| 029 | 1 | |a DEBSZ |b 421685832 | |
| 029 | 1 | |a NZ1 |b 13925104 | |
| 035 | |a (OCoLC)664565666 |z (OCoLC)659500753 |z (OCoLC)676731133 |z (OCoLC)699810128 |z (OCoLC)712994239 |z (OCoLC)729016829 |z (OCoLC)748092704 |z (OCoLC)755038917 |z (OCoLC)816574655 |z (OCoLC)856989597 |z (OCoLC)961592896 |z (OCoLC)962726947 |z (OCoLC)1053887574 |z (OCoLC)1058141555 |z (OCoLC)1066673519 |z (OCoLC)1083602217 |z (OCoLC)1103251102 |z (OCoLC)1129353106 |z (OCoLC)1153022293 |z (OCoLC)1159651081 | ||
| 037 | |a CL0500000082 |b Safari Books Online | ||
| 037 | |a 08B55FD3-1A98-47DC-B561-F61C3D1E6B74 |b OverDrive, Inc. |n http://www.overdrive.com | ||
| 050 | 4 | |a HF5414 |b .S37 2010eb | |
| 072 | 7 | |a BUS |x 094000 |2 bisacsh | |
| 072 | 7 | |a KJS |2 bicssc | |
| 082 | 0 | 4 | |a 658.8/02 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 0 | |a Marketing lessons from the Grateful Dead : |b what every business can learn from the most iconic band in history / |c David Meerman Scott & Brian Halligan ; [photographs by Jay Blakesberg]. |
| 260 | |a Hoboken, NJ : |b Wiley, |c ©2010. | ||
| 300 | |a 1 online resource (xxv, 163 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 520 | |a "The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations ... you can apply to your business ..."--Page 4 of cover | ||
| 504 | |a Includes bibliographical references (page 159). | ||
| 505 | 0 | |a pt. 1. The band -- pt. 2. The fans -- pt. 3. The business. | |
| 588 | 0 | |a Print version record. | |
| 542 | |f Copyright © John Wiley & Sons | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 610 | 2 | 0 | |a Grateful Dead (Musical group) |
| 610 | 2 | 7 | |a Grateful Dead (Musical group) |2 fast |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Social media |x Economic aspects. | |
| 650 | 0 | |a Success in business. | |
| 650 | 2 | |a Marketing | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Médias sociaux |x Aspect économique. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Social media |x Economic aspects |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
| 700 | 1 | |a Halligan, Brian, |d 1967- | |
| 700 | 1 | |a Blakesberg, Jay. | |
| 776 | 0 | 8 | |i Print version: |a Scott, David Meerman. |t Marketing lessons from the Grateful Dead. |d Hoboken, NJ : Wiley, ©2010 |z 9780470900529 |w (OCoLC)610833060 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9780470900529/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH13356097 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00036518 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL4444236 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL573766 | ||
| 938 | |a ebrary |b EBRY |n ebr10419026 | ||
| 938 | |a EBSCOhost |b EBSC |n 335368 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 272911 | ||
| 938 | |a YBP Library Services |b YANK |n 3427371 | ||
| 938 | |a YBP Library Services |b YANK |n 12668001 | ||
| 994 | |a 92 |b IZTAP | ||