Corporate blogging for dummies /

Establish a successful corporate blog to reach your customers. Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communic...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Karr, Douglas
Otros Autores: Flannery, Chantelle
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, ©2010.
Colección:--For dummies.
Temas:
Blogs.
Internet marketing.
Business communication > Blogs.
Blogues.
Marketing sur Internet.
Communication dans l'entreprise > Blogues.
blogs.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Business communication.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Establish a successful corporate blog to reach your customers. Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You'll discover how to prepare, e.
Descripción Física:1 online resource (xvi, 416 pages) : illustrations
ISBN:9780470901458
0470901454

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