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Technology entrepreneurship : creating, capturing, and protecting value /

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineerin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Duening, Thomas N.
Otros Autores: Hisrich, Robert D., Lechter, Michael A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Academic Press, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Fundamentals of business and economics
  • Legal structure and capital
  • Intellectual property and contracts
  • Technology venture strategy and operations
  • Managing risk and career development.