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Technology entrepreneurship : creating, capturing, and protecting value /

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineerin...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Duening, Thomas N.
Otros Autores: Hisrich, Robert D., Lechter, Michael A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Burlington, MA : Academic Press, ©2010.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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245 1 0 |a Technology entrepreneurship :  |b creating, capturing, and protecting value /  |c Thomas N. Duening, Robert D. Hisrich, Michael A. Lechter. 
260 |a Burlington, MA :  |b Academic Press,  |c ©2010. 
300 |a 1 online resource (xxvii, 562 pages) :  |b illustrations 
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504 |a Includes bibliographical references and index. 
505 0 |a Fundamentals of business and economics -- Legal structure and capital -- Intellectual property and contracts -- Technology venture strategy and operations -- Managing risk and career development. 
520 |a Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running. * rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technolog. 
588 0 |a Print version record. 
546 |a English. 
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650 0 |a Technological innovations  |x Economic aspects. 
650 0 |a High technology industries  |x Management. 
650 0 |a Entrepreneurship. 
650 0 |a Intellectual property. 
650 0 |a New business enterprises  |x Management. 
650 6 |a Innovations  |x Aspect économique. 
650 6 |a Industries de pointe  |x Gestion. 
650 6 |a Entrepreneuriat. 
650 6 |a Propriété intellectuelle. 
650 6 |a Nouvelles entreprises  |x Gestion. 
650 7 |a entrepreneurs.  |2 aat 
650 7 |a intellectual property.  |2 aat 
650 7 |a TECHNOLOGY & ENGINEERING  |x Automation.  |2 bisacsh 
650 7 |a Entrepreneurship  |2 fast 
650 7 |a High technology industries  |x Management  |2 fast 
650 7 |a Intellectual property  |2 fast 
650 7 |a New business enterprises  |x Management  |2 fast 
650 7 |a Technological innovations  |x Economic aspects  |2 fast 
700 1 |a Hisrich, Robert D. 
700 1 |a Lechter, Michael A. 
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