Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements.

Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Robbin
Otros Autores: Cordell, Greg, Church, Geno
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2010.
Temas:
Word-of-mouth advertising.
Business referrals.
Consumer satisfaction.
Advertising.
Publicity.
Marketing.
Misinformation.
Advertising
Marketing
Communication
Consumer Behavior
Bouche-à-oreille (Publicité)
Méthode de la boule de neige (Marketing)
Consommateurs > Satisfaction.
Publicité.
Mésinformation.
advertising.
marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Publicity
Business referrals
Consumer satisfaction
Word-of-mouth advertising
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • BRAINS ON FIRE: Igniting Powerful, Sustainable, Word of Mouth Movements; Contents; Acknowledgments; Introduction; Lesson 1: Movements Aren't about the Product Conversation; They're about the Passion Conversation; Lesson 2: Movements Start with the First Conversation; Lesson 3: Movements Have Inspirational Leadership; Lesson 4: Movements Have a Barrier of Entry; Lesson 5: Movements Empower People with Knowledge; Lesson 6: Movements Have Shared Ownership; Lesson 7: Movements Have Powerful Identities; Lesson 8: Movements Live Both Online and Off-Line.
  • Lesson 9: Movements Make Advocates Feel Like Rock StarsLesson 10: Movements Get Results; Lesson 11: Your Turn; About the Authors; Index.

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