Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements.

Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Robbin
Otros Autores: Cordell, Greg, Church, Geno
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : John Wiley & Sons, 2010.
Temas:
Word-of-mouth advertising.
Business referrals.
Consumer satisfaction.
Advertising.
Publicity.
Marketing.
Misinformation.
Advertising
Marketing
Communication
Consumer Behavior
Bouche-à-oreille (Publicité)
Méthode de la boule de neige (Marketing)
Consommateurs > Satisfaction.
Publicité.
Mésinformation.
advertising.
marketing.
BUSINESS & ECONOMICS > Advertising & Promotion.
Publicity
Business referrals
Consumer satisfaction
Word-of-mouth advertising
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Develop and harness a powerful, sustainable word-of-mouth movement. How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organiza.
Descripción Física:1 online resource (223 pages)
ISBN:9780470872260
0470872268
9780470770535
0470770538
9780470872277
0470872276
1282728903
9781282728905

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