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Marketing in the moment : the practical guide to using Web 3.0 marketing to reach your customers first /
Provides tips and advice on Web 3.0 marketing, describing ways to use the Internet, mobile devices, and social media to improve sales, traffic, market share, and profits.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Upper Saddle River, NJ :
FT Press,
Ã2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- The mindset shift: from Web 2.0 to Web 3.0
- Are you ready for Web 3.0 marketing?
- Content marketing : understanding and capitalizing on the drastic shift taking place
- Mobile marketing : tapping into billions of cellphone users
- Virtual reality worlds : the hows and whys to this unique marketing universe
- Video marketing : taking video to the next level
- Web applications : how to effectively use apps in your marketing
- Open-source code : how to find and use others' hard work for maximum impact
- Collaboration : connecting and sharing data at lightning-speed paces
- Web 3.0 companies
- Your action plan : putting it all together and taking action
- Conclusion : the art of giving back.